Group Digital Business Analyst

Position Description

Group Digital Business Analyst will be a part of the Group Digital team to lead the analysis and realization of business needs for the company’s latest digital products and solutions. They will work closely with the Digital Product Owner, Scrum Master, business subject matter experts across the entities and the Digital Delivery team to ensure smooth digital product delivery and lead the evaluation and adoption of the latest technologies in the Group’s digital transformation journey.

What You'll Do

• Go‑to‑market (GTM) planning and execution
  • Build and maintain GTM plans by segment and airline account
  • Define adoption targets, success metrics, and reporting cadence
  • Coordinate launch checklists, readiness, and cutover plans with different stakeholders
• User engagement and programs
  • Own customer communication plans, playbooks, and training materials
  • Plan and run events, roadshows, and onsite sessions for new features and rollouts
  • Set up feedback loops, surveys, and user councils; consolidate insights into actionable requirements
• Product Development and testing
  • Lead, liaise and negotiate with end users to reach a consensus on the requirements, delivery schedule and resource commitment.
  • Develop user process mapping, user cases and other functional specifications.
  • Prepare and perform User Acceptance Testing on platform functionalities, identify and report defects, and follow up with the team on resolution.
• Product adoption and change management
  • Map customer journeys for different personas and inputs; remove friction with clear SOPs
  • Translate customer pain points into well‑formed user stories with acceptance criteria
  • Track usage, identify gaps, and propose experiments to improve time‑to‑value
• Stakeholder alignment and reporting
  • Maintain shared status on GTM initiatives, risks, and dependencies
  • Prepare concise updates for leadership, including metrics and next actions

What You'll Need

1. Functional and other Relevant Experience

• 3+ years in business analysis, customer success, product operations, GTM program management or relevant fields.
• Experience in coordinating cross-functional releases and customer-facing initiatives
• Experience in Aviation MRO or airline operations will be a plus.
• Strong communication skills with the ability to explain technical topics to non-technical audiences
• Proficiency with structured documentation, user stories, and acceptance criteria
• Comfortable with data-driven decision making and building simple dashboards or reports
• Able to work in a fast-paced environment with tight deadlines.
• A dynamic, adaptive and quick learner with a successful track record in working on cross-functional and cross-team projects. Strong interpersonal, communication, analytical and creative problem-solving skills. Eager to propose fresh ideas and able to deliver a pragmatic and solution-driven approach.

2. Qualifications and other Relevant Knowledge

• University degree holder.
• Proficient written and spoken communication skills in English and Chinese (Cantonese and Putonghua) with the ability to present ideas in a professional and organized manner.
• Japanese proficiency is a plus.
• Experience in UX/UI design (business processes/solution design) will be a plus.
• Able to travel regularly based on business needs.