Corporate Marketing Manager

Position Description

Reporting to Head of Corporate Marketing, the incumbent will support the execution of the global marketing strategy for the HAECO Group. He/She will assist in developing and implementing impactful marketing campaigns to enhance the Group’s brand image and drive business growth. This position requires a strong focus on creating targeted marketing concepts, content, and materials that effectively communicate the unique selling propositions of HAECO's products and services.

What You'll Do

• Analyze market insights to provide recommendations on target audience segmentation, product marketing positioning & promotional activities
• Support the development and execution of marketing plans, campaigns, and initiatives to achieve the organisation’s business goals
• Translate complex data and insights into clear, concise messaging to meet different audience needs and level of understanding
• Create and implement integrated marketing campaigns to promote HAECO products/services, increase brand awareness and generate leads
• Oversee the production of marketing collaterals, including brochures, presentations, trade show materials and customer event content
• Collaborate with internal teams, such as sales and product development, to ensure alignment and integration of marketing efforts
• Monitor and analyze market trends, competitor activities and customer insights to identify new opportunities and adapt marketing strategies accordingly
• Stay up-to-date with industry trends, emerging technologies, and best practices in marketing
• Manage relationships with external stakeholders, such as industry influencers and partners, to maximize brand exposure in collaboration with the Group Corporate Communications team

What You'll Need

1. Technical and other Relevant Experience

• Minimum 8 years of experience in marketing, ideally in a managerial or supervisory role
• Experience in aviation and/or MRO preferred
• Strong knowledge of marketing principles, strategies, and tactics
• Proficiency in digital marketing tools and platforms, including social media management, email marketing, and web analytics

2. Qualifications and other Relevant Knowledge

• Bachelor's degree in marketing, business administration or a related field. A master's degree is preferred
• Proficiency in using data analysis tools and software
• Solid ability to understand of MRO stakeholders, market developments and dynamics
• Excellent communication and presentation skills with the ability to convey complex information clearly and effectively
• Strong strategic thinking and problem-solving abilities
• Ability to work collaboratively in a fast-paced, team-oriented environment
• Attention to detail and a commitment to delivering high-quality work
• Proactive, able to work independently and deal with a diverse range of stakeholders
• Excellent interpersonal skills, including spoken and written English. Ability to speak and write Chinese highly desirable